Concept one - drapr
We began by creating a brush styled typographical based logo which was delightfully indulgent and artful while still appearing professional.
As for the name, we picked Drapr, from the old english term, ‘Draper’. Sometimes referred to as cloth merchants, Drapers were an important trade guild during the medieval period and operated cloth wholesale import export businesses.
This concept fit perfectly with the client’s business. And shortening the name to Drapr made it distinctive as well as making life easier when it came to securing a Domain name for their website.
concept two - ARCHR
While sketching out several generic shapes, I began to notice a visual similarity between clothes hangers and recurved bows used in archery.
By combining the shapes, I created a stylistic bow and arrow, replacing the arrow head with a hanger’s hook. Next, I modified the arrow’s fletching’s to hint at a stitching pattern at the bottom part of the logo.
For the typeface I selected Didot, a clean and efficient modernist serif created by frenchman, Firmin Didot in 1784. It is known for its hairline thin serifs and its high contrast giving it a Minimal, Efficient and Modern look.