Ideas meet
Reality

Stories, questions and thoughts on Branding and Web Design in India and around the world. Its about what happens when design ideals meet the real world with all its complexity and unpredictability.

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BL OG

Cut thru
the BS**

If as they say, 'Content is king', then why does the corporate literature on most company websites sound so unnecessarily formal and dry?

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Cut thru
the BS**

Great ideas need to be worked on, edited and polished until you have a real gem in your hands.

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Speed
Matters

To be effective, web designers must consider not only the page download times but also the UI, Animations and perhaps most importantly, scannability of the written content.

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